![]() The old Vue was a very nice looking compact SUV, but the new Vue is surprisingly stylish. The redesign keeps the Vue one size smaller than the seven-passenger Outlook, but roomy enough for a small family or young singles with a lot of friends. The simultaneous introduction of the Astra subcompact completes a "revitalization" of Saturn's fleet in less than two years, executives say. The '08 Vue is the fourth new or revised model since the beginning of 2006, following the Sky roadster, Aura sedan and the larger Outlook crossover utility. Read the fine print, and you'll see that the car is actually built in Ramos Arizpe, Mexico. In rolling out the 2008 Vue, Saturn marketers put the "European-inspired design" front and center while paying homage to the ancestral home in Spring Hill, Tenn. Japanese models may have been the target when Saturn started, but European rivals have grown equally challenging. Saturn isn't hiding the Euro roots of its new models, as import buyers continue to favor continental concepts. To meet demand for new products, Saturn has increasingly turned to GM's Opel subsidiary for cars that could maintain the quality image while keeping prices affordable. Buying a Saturn provides the additional satisfaction of "buying American." But buying American, as many consumers know, can be an illusion. If Buick was once known as the "doctor's car," a Saturn might be seen as the "teacher's car." Check out the faculty parking lot, and you're likely to find Saturns well represented among the Toyotas, Nissans and Hondas. ![]() Through challenging times, the brand has maintained public goodwill by sticking to its simple formula of building high-value cars at affordable prices and making them available through a mercifully transparent sales process.Īs a response to the challenge of Japanese imports way back in 1982, Saturn has become the "Honda" of American brands, sporting a friendly, positive image with good corporate citizenship and a fair deal for its customers. Twenty years after Saturn unveiled its corporate logo, the General Motors offspring has blossomed into a full-grown car company, with everything but pickups in its fleet. ![]()
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